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Q.1 For makeover of company image is it necessary to redesign logo?
Coca Cola a company established in 1885 has several times changed their bottle shape, size, colour, price etc, but how many times they changed their logo? Not even once!
My stand always has been that logo is the face of the company. And so it should be in tune with the total personality, look and feel of the brand.
Generally revamping or makeover is done if :
The company message, mission, vision statements are changing like Shopper Stop,
The company just wants to give a fresh look of their brand to their decade old consumers like Videocon.
Or if the company wants to rectify their previous spoiled image.
Let alone whatsoever the reasons may be, the logo is simply the representative, the identifier of the company as a whole, like the M arch of Mc Donalds or the right tick of Nike, so unless really necessary I would strongly recommend not to touch it again and again.
Thus, it is really not necessary to change or redesign the logo if you’re giving a makeover to your company image, if you have a powerful well designed logo.

Q.2 So Brand Diva how was your meet with Brands this week, please share your experience?
This week I take this opportunity to thank all the readers of Afternoon Newspaper for being so wonderful and appreciating to us throughout the year 2009. With lot humbleness and gratitude I cherish all the fantastic appreciating emails send to us by you. Well this year as a whole has been very fruitful, eventful, rewarding and impactful for us with your kind love and support. We have been listed among the best 5 Brand Logo Designers in India by a leading newspaper and forum. And here is wishing all the readers a very happy, prosperous, great, grand, healthy, wealthy and BRANDED Year 2010!!!

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Q.1 How to build a brand?
Coca Cola a company established in 1885 has several times changed their bottle shape, size, colour, price etc, but how many times they changed their logo? Not even once!
My stand always has been that logo is the face of the company. And so it should be in tune with the total personality, look and feel of the brand.
Generally revamping or makeover is done if :
The company message, mission, vision statements are changing like Shopper Stop,
The company just wants to give a fresh look of their brand to their decade old consumers like Videocon.
Or if the company wants to rectify their previous spoiled image.
Let alone whatsoever the reasons may be, the logo is simply the representative, the identifier of the company as a whole, like the M arch of Mc Donalds or the right tick of Nike, so unless really necessary I would strongly recommend not to touch it again and again.
Thus, it is really not necessary to change or redesign the logo if you’re giving a makeover to your company image, if you have a powerful well designed logo.

Q.2 So Brand Diva how was your meet with Brands this week, please share your experience?
This week I take this opportunity to thank all the readers of Afternoon Newspaper for being so wonderful and appreciating to us throughout the year 2009. With lot humbleness and gratitude I cherish all the fantastic appreciating emails send to us by you. Well this year as a whole has been very fruitful, eventful, rewarding and impactful for us with your kind love and support. We have been listed among the best 5 Brand Logo Designers in India by a leading newspaper and forum. And here is wishing all the readers a very happy, prosperous, great, grand, healthy, wealthy and BRANDED Year 2010!!!

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What is your view on the Brand success story behind Dandiya Queen Falguni Pathak?
Falguni Pathak is a natural. My Friend Heena and I were just discussing this a few days back. Falguni has held her number one position since past 17 years! And people feel really amazed about it, but as a brand design consultant I feel it to be no surprise but can observe a clear brand theory attached to it (which probably she isn’t aware of)
Let me explain you point wise:
She is the pioneer in her category: The first rule of a successful brand is to be the first in the category. Be the initiator. Like we always remember the first person who went to Moon, the first Miss World Aishwariya, first Miss Universe Sushmita but we often don’t know the 2nd, 3rd or 4th in the category.
She is just being herself: “Be Yourself Brands” the theory that I strongly recommend is what she naturally follows and so it is not hard for her to deliver it everytime, as it is effortless. When you don’t fake your image and just portray the true qualities it helps win more loyalty from your audiences.
She is Consistent: Every Rule Book of Branding emphasizes the importance of maintenance, consistent, perfection in delivery each and everytime. This comes with dedication,devotion and discipline, which is clearly seen in her professionalism on stage performances.
Innovative: Her stage entries is something very unique and innovative which we have never seen in any other dandiya shows, her style and performance are unique which makes her stand out of the clutter.
Adaption of latest trend and technology in advertising: We always see in media that every year Falgunis shows are in tune with something new publicity wise, like when cable TV started they were on TV, when radio started they were on radio channels, this year they largely advertised through sms as well, they also had unique concept of exhibitions for few years, so they move with the trend which is a healthy sign.
So, Branding is definitely no overnight story, it’s a process and even the Dandiya Queen has to tune her beats with it.

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According to you what is the reason behind any brand success?
Well according to me brand success stories varies for each brand available in market. Every brand has its own individuality and its own USP. And each of them presents itself as a benefit to one and not that important to other. Main thing what I believe is brand should be a strong product. Before launching any brand in the market company should make a proper survey of what it is giving and who are their target customers. If this survey is done properly then definitely what you had thought of before launching the products is going to come your way. So I personally believe all brands can be successful probably if only few things are kept in mind.
Like A) Good product. B) Who are their customers C) Are they giving the same thing that their customer wanting from them. Like, we can’t expect Nokia suddenly to come and sell something in food products or in any other field then mobiles. Because that is what is registered in the mindset of every individual that Nokia means mobiles. And if sudden launch of any other product then mobile is taken by nokia then people are not going to accept it so easily and chances are it may fail as a brand with other products and probably will confuse also with its current successful product. So, D) you should not confuse your customers.
These are few highlighted point I believe is most important and should be remembered by each and every industry before making a launch of its products and then nothing can fail their brand.